A former member of the Barclaycard UK leadership team has taken a senior role with sales development and coaching consultancy, SalesStar UK.

Tim Ogle, who was head of UK corporate clients at Barclaycard, has joined the Huddersfield-based firm as a high-performance sales transformation coach.

Aside from business development and account management experience gained during his six years at Barclaycard, Tim also brings with him over 20 years of expertise in sales strategy, leadership and transformation.

From devising strategies and transforming businesses sales process, he’s acquired the skills and knowledge to drive growth and profitability in the corporate, acquisition and start-up arena.

Throughout his career, he’s worked for global, well-known brands such as BAE Systems, CSC, PA Consulting, IFS Defence, NCC Group and Reliance ACSN.

Within these roles, he’s developed an understanding of blue chip, technology, cyber and payments businesses, obtaining solid experience in creating and executing B2B & B2B2C market propositions.

Utilising a strong mix of analytics, customer understanding and instinct, he’s supported businesses with the development of innovative solutions and value to shape their strategies and open new markets.

As a high-performance coach at SalesStar UK, he will be responsible for working with current and future clients to transform their sales effectiveness with the ultimate aim of enabling tangible business growth.

This will involve working with CEO’s, business leaders and their teams to understand why sales is performing as it is using science backed methods, and then devise and execute the best path embed lasting improvements to deliver business results.

Commenting on his new appointment, Tim said: Sales is fundamentally about being inquisitive, problem solving and ultimately being in tune with what your customers really value – something SalesStar really recognises.

“Working with SalesStar as a coach, I will be able to bring these skills to the table to help many businesses transform their sales performance and deliver tangible growth for owners and shareholders.

Pete Evans, UK partner of SalesStar added: “We’re over the moon that Tim has decided to join the SalesStar UK team, especially during such an exciting time for the sector and our business.

“He brings a wealth of commercial and sales leadership experience to the growing UK team and has already gone above and beyond to support our new apprentice.

“Our existing clients are already benefiting from his coaching too and it’s a rewarding feeling knowing that we’ve been able to attract coaches of Tim’s calibre to our team to support them.”

SalesStar is a sales development consultancy that provides integrated solutions to enable business owners and senior sales leaders to achieve exceptional sales results.

As an award-winning team of commercially experienced salespeople, sales leaders, sales managers, and coaches, the firm is passionate about the profession of selling and raising the performance and results of sales organisations.

Working with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs, they combine sales specific research and proven best practices, and provide a clear path to help firms achieve their sales and business goals.

Tim’s appointment strengthens the firm as they continue to build the global brand.