Loaded PR has awarded Leeds-based children’s charity PhysCap with 12 months of pro-bono PR and comms support as part of its annual commitment to give back to the local community.

The Yorkshire PR and comms agency runs an annual charity partner programme in which charities can apply for support to strategise and enhance their digital communications and PR.

The programme was opened for applications in February for the second time since the agency was founded in 2019, and PhysCap was one of 15 to apply.

After a shortlist of charities was put to a team vote, PhysCap was chosen to be the agency’s 2022 charity partner due its entire volunteer-led approach.

Daniel Gray, Chairman of PhysCap said: “We work incredibly hard to fundraise and taking into account such difficult times that everyone has endured, we are working harder than ever to provide families with much needed equipment and therapy.

“Having the additional support from the team at Loaded is something we are beyond grateful for.The more we attract a wider pool of fundraisers and sponsors, the more families and children we can help.”

PhysCap is a charity dedicated to improving the quality of life of children who suffer from physical and mental disabilities within Yorkshire.

Operated by a team of committed volunteers, PhysCap is a last resort for families with limited funds to access and buy specialist equipment to help make their child’s life that bit easier.

From adapted trikes and specialist car seats to rebound therapy and sensory equipment, PhysCap has provided a countless amount of equipment to families over the past 45 years.

Via Loaded PR’s charity programme, PhysCap will receive a complete communications strategy as well as 2 days per month support to implement the recommended tactics, for a period of 12 months.

Gemma Birbeck, director of Loaded PR added: “It was a tough decision to choose between so many charities who all do such amazing work. One of the driving forces behind PhysCap being chosen for our programme was the effort and contributions of the volunteers.

“We were stunned to hear that it is completely volunteer-led, with the PhysCap team working full time and then doing all of this amazing work in their spare time. It is a credit to not only their commitment but passion for providing life changing equipment to families who need it most.”

Loaded PR is a PR and communications agency specialising in multichannel comms for B2B firms in the UK and a white label UK PR partner for PR and marketing agencies across the globe.

Founded in 2019, it provides a number of services designed to help clients get seen and heard by the right people, in the right places and in the right way, including but not limited to PR, social media marketing, content creation, email marketing, and employer brand strategy.

The agency’s charity partner programme will open for applications again in January 2023.