Sales development consultancy SalesStar UK has been crowned Top European Partner by Objective Management Group (OMG) at the 2022 Global Annual Partners Awards.

The Huddersfield-based firm, which is the UK partner of SalesStar Global, was recognised as the leader in the licensing and implementation of OMGs world renown sales force evaluation tools from a pool of 18 European partners.

The awards ceremony also saw SalesStar UK move from a Silver Level to Gold Level Partner, receiving the OMG badge of honour recognised by sales professionals across the globe.

Objective Management Group is the pioneer and industry leader in sales force evaluations and sales candidate screening.

Spearheaded by leading sales industry expert, Dave Kurlan, Objective Management Group, Inc. helps companies measure sales effectiveness, execution and potential.

OMG regularly partners with sales consultants and companies to license its industry renowned tool, the OMG Sales Assessment, which was recently given a gold medal award in the Top Sales and Marketing Awards 2021 – the 11th consecutive year the firm’s tool has been awarded this prestigious title.

SalesStar UK first partnered with OMG in 2016 when the business was Ventas Sales, and as a licensed partner they’ve been using OMG sales evaluation and sales assessment tools ever since.

Dave Kurlan, founder of OMG said: “OMG pioneered the Sales Assessment Industry and today continues to lead the way by providing crucial, timely, insightful and unique information that helps companies make more intelligent decisions to improve their sales organisations.

“We created the first sales specific assessment in 1989 and have continued to adapt with innovation and accuracy, making the move toward a model which allows for our partner sales professionals across the globe to access the resources they need.

“SalesStar has been a leader in the partner space and is well deserving of this award. We can’t wait to see what’s next for this driven and rapidly growing team of sales coaches.”

SalesStar is a sales development consultancy that provides integrated solutions to enable business owners and senior sales leaders to achieve exceptional sales results.

As an award-winning team of commercially experienced salespeople, sales leaders, sales managers, and coaches, the firm is passionate about the profession of selling and raising the performance and results of sales organisations.

Working with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs, they combine sales specific research and proven best practices, and provide a clear path to help firms achieve their sales and business goals.

On the award, SalesStar UK practice partner Pete Evans said: “I first became intrigued by the OMG sales evaluation and sales assessment tools when a former business associate of mine went into retirement and passed his clients over to our team. As he’d been a partner, I chose to be one too as I recognised the value it was bringing to his clients.

“Using the tools to evaluate sales teams removes the guesswork and allows us to target coaching and development for sales teams which is specific to the needs of the business and the individuals.  We talk a lot about diagnosis first.

“The award is great recognition for our team and the hard work that the whole UK team has done in putting OMG at the forefront of everything we do. We’re absolutely honoured.”