The problem with the copy on most websites is that it’s all about “us”.
We do this, we do that. We were established in 1890 whatever.
The bottom line with those statements, is that your customers don’t feel wanted. They can’t connect, and rightly so.
What they want to see is how you can help them. What are the benefits to them of working with you?
It’s tricky though, you’ve got to make it enticing enough for them to stay around longer than a few seconds.
With us, you’ll get the kind of content that does this. Moving your customers through your website, finding out more and ultimately, making an enquiry.
